Wyatt Lowyatt

concept

Take the offer to where people already are: on-ground roadshows in streets and shopping malls.

goal

Meet each client's promotional objectives, from Webull's new-customer account-opening offer to Keeta's discount campaigns.

process

I explained each offer face to face to the public. As person-in-charge, I led teams of 3–5 promoters and coordinated on-site operations.

outcome

Roadshows delivered for fintech and consumer brands across Hong Kong's streets and malls.

concept

A short-form video channel for university students, made by university students.

goal

Build an audience on Instagram Reels with content students actually share.

process

I co-founded the channel, and filmed, edited and appeared on camera.

outcome

3,000+ followers and 1M+ Reels views. The peak video reached 350K views.

concept

Let the centre's own events, the Seed Project and Open Day, show the public what its programmes are.

goal

Raise public awareness of the centre's programmes.

process

I coordinated and filmed all the video content for both events.

outcome

The posts got about 50% more views and likes than the centre's regular posts.

Before the marketing work, I shot events: runners at the finish, crowds at the start line, and the podium after. The albums are public, so you can see the full sets.